This advertisement shows a large bottle of Ginebra Doble Extra Ayala surrounded by small illustrated figures climbing ladders and gathering around the product. The Spanish text announces “93 años de fabricación” and promotes the gin as suitable for the Easter season.
The poster belongs to the long history of gin production in the Philippines. Ginebra’s roots go back to the 19th century, when the original formula was created in 1834 at Destilería Licorea de Ayala, connected to Antonio Ayala and Domingo Roxas. The Spanish-language copy, religious seasonal reference to Pascua, and emphasis on years of production reveal how colonial-era advertising combined brand heritage, Catholic calendar culture, and industrial manufacturing.
This piece is part of the Maynila Archive, a curated collection of Philippine historical visuals preserved and made accessible as fine art prints.
Available as a fine art print
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